Are You on Track to Meet Your 2025 Operational Goals?
As the calendar flips past the halfway point, it’s the perfect time for property managers to hit pause, assess performance, and make key adjustments before peak leasing season kicks into high gear. A mid-year property management review can help you avoid costly mistakes, uncover hidden inefficiencies, and position your team for stronger performance in the months ahead.
Here are five critical areas to review now to stay on track and end the year stronger than you started.
1. Leasing Workflow & Application Efficiency
When demand heats up, so does the pressure to fill vacancies quickly and with qualified residents. Start by evaluating your leasing funnel:
- Are your application-to-lease timelines where they should be?
- Are prospective residents dropping off at any particular point in the process?
- Is your team consistently following up with leads and applicants?
Small bottlenecks in communication, manual tasks, or disconnected systems can quickly snowball during busy periods. Look at recent data to identify where applicants get stuck or delayed and streamline those areas now. Automating screening processes or using centralized leasing technology can also dramatically speed things up and reduce errors.
Need a deeper dive? Check out our blog: Organized Leasing, Better Operations
2. Resident Screening & Compliance Check
Your screening criteria and workflows shouldn’t remain static. Now is the time to review them to ensure they’re still:
- Fair and compliant with federal, state, and local laws
- Effective at identifying red flags (like incomplete information or employment fraud)
- Efficiently catching issues without slowing down your leasing process
This is also a great moment to revisit your criminal background checks. Are they being conducted using the most up-to-date data sources? Are your screening reports clear and actionable for your team?
Consistency in your screening approach protects your property, your reputation, and your residents. Use this mid-year check-in to ensure your team is trained, your processes are compliant, and your tools are delivering the right information at the right time.
Explore more in: The Resident Screening Playbook and Red Flags in Rental Applications
3. Maintenance Readiness & Smart Tech Optimization
Summer weather often brings increased maintenance demands, such as A/C repairs, pool maintenance, and more resident service requests. Before things get hectic:
- Review open work orders and response times
- Ensure your team is adequately staffed and stocked with common repair supplies
- Schedule inspections now to catch potential issues before they become emergencies
If you’re using smart tech such as maintenance management platforms or smart device, double-check that everything is calibrated and functioning properly. A faulty sensor or offline system during a heatwave can quickly turn into a customer service nightmare.
Regular tech audits not only help you respond faster but also improve long-term equipment performance and resident satisfaction.
4. Resident Engagement & Renewal Strategy
Retention is often more cost-effective than new acquisition. As you move into peak leasing season, revisit your approach to resident engagement and renewals.
- What are your current renewal rates, and how do they compare to last year?
- Are you proactively communicating with residents well before their lease end dates?
- Have you considered incentives, loyalty rewards, or updated renewal perks?
This is also a great time to refresh your communication templates and ensure consistency in tone and delivery. Consider running a resident satisfaction survey to understand what’s working and where you might improve.
Happy residents are more likely to renew, refer friends, and write positive reviews, giving you a huge advantage during leasing season.
For more retention tips, read: Cupid’s Guide to Long-Lasting Resident Relationships
5. Strategic Goal Alignment
Finally, revisit the goals you set at the beginning of the year. Are you on track? Are your team’s daily operations aligned with broader business priorities?
This is a great time to:
- Review KPIs like occupancy, delinquency, and average time-to-lease
- Adjust your strategies based on what’s working and what’s not
- Communicate mid-year performance updates with your team to keep everyone motivated
If you didn’t set measurable goals earlier this year, it’s not too late! Use this tune-up to establish targets for Q3 and Q4 so your team stays focused and accountable through year-end.
Start planning ahead with: Setting Your Property Management Goals for 2025
Final Thoughts
Mid-year tune-ups don’t require a complete overhaul. Even small changes in key operational areas like leasing workflows, maintenance readiness, and resident communication can have a big impact during your busiest months.
Take this opportunity to check in, reset, and get proactive. The better prepared you are now, the more confident (and calm) you’ll feel as peak leasing season ramps up.
Need help optimizing your operations?
Let’s talk about how ResidentIQ’s property management solutions can help you work smarter, not harder, for the rest of the year.